Baron Philippe de Rothschild SA
Baron Philippe de Rothschild SA is one of the most renowned family-owned companies in the international wine industry. The company has made a name for itself with the export of Bordeaux AOC wines, such as the famous Mouton Cadet. Headquartered in the small town of Pauillac, near Bordeaux, and with several wineries in western and southern France, the company is also active in Chile and the United States. Founded in 1933, the company is now managed by Baroness Philippine de Rothschild and produces top-quality wines.
Success Story of the Rothschild Family
Rothschilds can look back on a long and eventful history: Already around 1500 this name is mentioned in documents. In the 19th century, the Jewish family became famous and influential through its banking operations. The founder of the dynasty is Mayer Amschel Rothschild. Born in Frankfurt, he had several sons who became respected businessmen. But the family was not only successful in the banking business, since the 19th and 20th centuries the name has also been associated with activities in the wine industry. With the purchase of Château Brane Mouton by a family member in 1853 and the change of name to Mouton-Rothschild, a new tradition began: in 1922, at the age of 20, Baron Philippe took over the castle and winery from his father Henri. In the 1930s, the company Baron Philippe de Rothschild SA was founded, which was managed by Philippe for many decades.
As a result of several changes initiated by him, the company achieved international fame and increased in size. The factors behind this were Philippe de Rothschild's innovative marketing strategies and quality aspirations, such as the new method of bottling: in 1924, he took a revolutionary step with the "Château filling" (Mise en bouteille au château) and initiated a change: While wines used to be delivered in barrels, Rothschild now sent wines to wholesalers in bottles.
Another novelty, initiated by Baron Philippe, were the artist's labels introduced in the post-war period, which formed part of the market strategy. From 1945 onwards, the Château Mouton-Rothschild received a label, which was always designed by a contemporary artist, including famous painters such as Miró, Dalí, Chagall, Picasso and Warhol. This marketing idea increased the demand for wine and turned it into a sought-after luxury product.
In 1979, Rothschild began a joint project with the wine producer Robert Mondavi from Napa Valley in California. The cooperation resulted in the Opus One joint venture and the red wine of the same name.
Opus One specializes in top Franco-American wines, and since the late 1970s the daughter of Baron Philippine has been increasingly active in the family-run business, helping Mouton, for example, to achieve international fame through a touring exhibition. At the end of the 1980s, after her father's death, she became the majority shareholder of the company and inherited considerable assets and wineries (Château Mouton Rothschild, Château d' Armailhac and Château Clerc Milon). Philippine continued the tradition of artist's labels, broadened the product range, modernized the company and successfully marketed the product range in Germany and abroad. The collaboration with the Chilean wine producer Concha y Toro began in 1997 and has been ongoing until now. The Franco-Chilean wine Almaviva is produced.
Today, the company's wineries include the following:
- Château Mouton Rothschild - Myth and tourist magnet in southwestern France
- Château d' Armailhac - another Rothschild winery in the area around Bordeaux
- Château Clerc Milon - planted with typical regional grape varieties such as Cabernet Sauvignon, Merlot and Cabernet Franc.
- Domaine de Baron' Arques - Winery in the Mediterranean region Languedoc-Rousillon
- Opus One - Bordeauxtypical wines from California
- Baron Philippe de Rothschild Maipo Chile - French-Chilean project with the branded wine Escudo Rojo and Almaviva
In its projects in Chile and the USA, Rothschild SA relies on local partners who are familiar with the market. The company's headquarters in Pauillac, near Bordeaux, manages its European business and its contacts in Africa and the Middle East. The joint-stock company is also the world's leading exporter of Bordeaux AOC wines. This is also due to the wide network of intermediaries and partners. 80% of the goods are shipped abroad. The most important customers come from the USA, France, Great Britain, Germany, Canada and Belgium.
More information about Baron Philippe de Rothschild SA
|Company Name:||Baron Phillipe de Rothschild SA|
|Street:||25 Rue Corneille|
|Contact & Web|
|Year of Incorporation:||1922|
|Company Group:||Baron Philippe de Rothschild SA|
|Company Owner:||Baron Philippe de Rothschild SA|
|Managing Director:||Philippe Sereys de Rothschild & Le Directoire|